ALSA – Affordable Living Solutions Africa

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About ALSA Solutions

We are committed to designing buildings that are not only beautiful but also environmentally responsible.

Hans van Breugel, a veteran entrepreneur in renewable energy and emerging markets, leads Affordable Living Solutions for Africa “ALSA” with a mission to tackle South Africa’s housing crisis.

As the first developer in the country to use a franchising model, ALSA empowers local entrepreneurs to rapidly deliver large-scale, sustainable housing projects. Van Breugel’s expertise in real estate and investment, along with his focus on renewable energy—particularly hydrogen—supports both housing innovation and the broader energy transition.

Through this model, ALSA is building new talent, accelerating development, and reshaping the future of affordable housing in South Africa.

Orange View

At ALSA, we’re dedicated to transforming urban living through sustainable and innovative housing solutions. Our commitment extends to creating communities that thrive, fostering economic growth, and preserving the environment for future generations.

Marikiana Smart City

Franchises Coming Soon

Eastern Cape

Orange Heights

KwaZulu-Natal

Orange Hill

Limpopo

Orange Crest

Eastern Cape

Orange Tides

Gauteng

Orange Rise

Eastern Cape

Orange Springs

South Africa Housing Crisis

South Africa faces a major housing backlog despite government efforts, with over 2.5 million households still on the National Housing Needs Register 2023. Rapid urbanisation is a key driver — 65 percent of the population lived in urban areas by 2022, and Johannesburg has grown nearly 30 percent since 2011. With a shortfall of 3.7 million homes, most low income households still struggle to access safe, affordable urban housing.

Meet The ALSA Team

CEO:

Hans van Breugel

CFO:

Pamela Nqini

Master Franchise Western Cape

Jan Grobler

COO:

Juanita de Beer

Business Developer:

Tando Canham

CTO:

Dirk de Beer

Quantity Surveyor:

Tebogo Molekoa

Architect:

Nyeleti Mashele

Personal Assistant:

Yolanda Myburgh

Frequently asked
questions

How do I become a franchisee?

Contact Hans van Breugel directly for a discussion and information. Hans@alsa.co.za

What type of individual are you looking at as a franchisee?

We are seeking entrepreneurs, individuals, couples, or partnerships with some background in construction, real estate or development management. We would like to encourage females to enter the property development market.

What are the long-term opportunities for franchisees?

We want to create strong franchisee relationships to evolve into other energy-efficient developments in the future

How long does a development take to complete?

One project usually takes 2- 4 years to complete. Depending on various pre-approval processes. Developments on this scale are long-term projects.

How does access to equity funding work?

ALSA has access to funding in the Netherlands and international, and can arrange for franchisees to benefit from this at a cost-effective interest rate. It is not a grant.

I want to purchase a unit at Protea Glen off-plan

Contact juanita@alsa.co.za or sales@alsa.co.za to put you in touch with our Real Estate partners.

Is there a monthly royalty fee for franchisees?

There is a monthly marketing fee (10% of turnover) payable at a later stage and capped. Ongoing marketing is crucial for the growth of the collective brand.

How many franchises have been sold?

After 1 year of limited marketing, we have 13 franchisees,
3 franchisees in Gauteng,
1 Franchisee in KZN,
1 franchisee in Limpopo,
1 franchisee in North West,
4 franchisee in the Eastern Cape,
1 Master Franchise with 2 franchisee under it from the Western Cape confirmed (February 2026)
ALSA has 2 new projects coming soon